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Driving value and convenience through e-commerce
We have further strengthened our position in the UK e-commerce sector by building on the success of Lenstore.co.uk, our online retailer of contact lenses. The business has strongly grown in size in both revenue and volume of orders since becoming part of GrandVision in 2013.
Lenstore.co.uk prides itself on combining the value and convenience of purchasing contact lenses online with optical advice and clinical services that are usually found at high street opticians. Careful stock modelling enables the business to ship over 93% of its products the same day as ordering. Meanwhile, a team of qualified opticians and optical consultants are available to answer any questions customers may have about their contact lenses or eye health. As a result of this focus on service, the majority of Lenstore.co.uk's first-time customers return for future purchases. This has enabled the business to consistently achieve profitable growth and EBITDA margins.
Since 2014, Lenstore.co.uk customers have been able to access free eye care at over 400 Vision Express stores in the UK. For contact lens wearers who choose to shop online, this means easy access to the full range of optical products and services, which can only be provided in person. This is an innovative way for GrandVision to tap into online channels while driving footfall to its network of stores.