Strategy and objectives

Our vision is to provide high quality and affordable eye care to more and more people around the world. To realize this, our mission is to grow further and achieve a market-leading position in each country in which we operate, thereby creating value for our stakeholders, for the communities we are present in, and most significantly, for our customers.

GrandVision’s strategy enables us to compete locally with global capabilities for the benefit of our customers. We can enhance profitability through operating leverage and efficiency initiatives, while driving strong cash generation and resilient growth. At our core is a perfectly delivered proposition that differentiates us in the market and is continuously enhanced in line with evolving customer expectations.

Our strategy is based on the following five priorities:

  1. Strengthen and deploy GrandVision’s global capabilities
  2. Drive further comparable growth
  3. Optimize the existing store network
  4. Expand in current markets, also through bolt-on acquisitions
  5. Enter new markets