In focus

Bringing affordable high quality eye care and premium customer experience to US customers

GrandVision has continued to make steady progress towards the integration of For Eyes, its recently acquired US-based optical retailer.

Now, customers across For Eyes’ network of 117 stores in metropolitan areas along the East Coast, including Washington DC, Chicago and Philadelphia, in the states of Florida and California, and Puerto Rico, are already benefiting from our ‘Simple, Safe & Honest’ customer journey.

As part of the process, For Eyes stores are being modernized and refitted with elements of our standardized store concept, and are implementing our commercial proposition. This includes our assortment of competitively priced Exclusive Brands and high quality lens packages. Store staff have been extensively trained to ensure they provide the same ‘Simple, Safe & Honest’ customer experience that distinguishes our retail banners worldwide, while continuing to meet the specific needs of the US optical retail market.

All major operational areas of the For Eyes business are now concentrated in Miramar, Florida. GrandVision has also strengthened key functions including Finance, IT, marketing, HR and real estate, to support its US growth plans in the coming years. By aligning the For Eyes business to our overall approach and strategy, we are leveraging our global strengths and capabilities to extend our offering of high quality and affordable eye care to US customers.


For Eyes store, Aventura, Florida
For Eyes store, Weston, Florida